The global advertising market will continue to
grow modestly at low single-digit increases through the end of the year
-- but will spike up to a 6% growth rate next year.
Magna Global’s latest advertising forecast will get to $486 billion with 3% growth for 2013 -- a slowdown from the 3.9% growth of a year ago. Still, the media agency group unit says the market will show double the growth levels next year -- 6.1%, to reach $515 billion.
Magna Global’s latest advertising forecast will get to $486 billion with 3% growth for 2013 -- a slowdown from the 3.9% growth of a year ago. Still, the media agency group unit says the market will show double the growth levels next year -- 6.1%, to reach $515 billion.
