Monday, June 17, 2013

Getting Magazines to Market

The 2013 MPA/PBAA Retail Marketplace opened Monday and wraps up today in Philadelphia. Publishing Executive had the chance to sit in on some interesting presentations. (After all, they came to Philly — it’s the least we can do!)  
Mary Berner, President and CEO of The Association of Magazine Media (MPA) started the conference off with her usual energetic call to action and to “innovate, innovate, innovate.” Next up, PE’s own Dr. Samir “Mr. Magazine” Husni led a panel discussion of magazine CEOs including David Carey of Hearst, Steve Lacy of Meredith, Bob Sauerberg of Condé Nast, and Efrem (Skip) Zimbalist of Active Interest Media.