As magazines search for new mobile monetization
models from devices, two legendary monthly titles are experimenting with weekly
digital-only versions. Earlier this month Esquire
launched a weekly issue that combines exclusive blog, Q&A material with
repurposed material from both Esquire.com and its ebook projects. And on
Friday, The Atlantic began its own mini-magazine
strategy with a weekly issue for smartphones and tablets also combining ‘best
of’ material from its Web sites and print archive.
