Out-of-Home Advertising Viewed by 3 in 4 U.S. Adults: According to Arbitron's 2013 “Out-of-Home Advertising Report,” three in 4 U.S adults report having noticed ads featured on billboards (traditional or digital), buses, subways, wrapped vehicles and airport (transit), or shopping malls and bus shelters (street-level advertising) in the past month. This number rises to 84% among those who have driven or ridden in a vehicle.
A partial list of reported actions taken by consumers who viewed a billboard or other out-of-home (OOH) advertising in the past month:
40% visited an advertised restaurant40% watched an advertised TV program
39% visited an advertised store
29% visited a store that week after seeing a sale or special advertised
26% immediately visited a store, business or restaurant
26% visited an advertised website
