Tuesday, May 7, 2013

Fortune 500 Reports Record Ad Pages

The economy may still be in recovery, but the indicators are good for Fortune magazine: this year's Fortune 500 has the most ad pages of any Fortune issue since 2004. With 193 ads (and a total 356 pages), the magazine's biggest franchise is up 36 year-over-year in ad pages, including 75 advertisers who didn't appear in last year’s issue. 
Jed Hartman, group publisher for news and business at Time Inc., said some of the issue's biggest ad growth came from the automotive, travel, and fashion categories (auto was up 79 year-over-year, while fashion rose 21 percent).