The Luxury Institute surveyed wealthy consumers earning at least $150,000 a
year about their usage of the Internet and mobile devices, and how these
technologies affect their interaction with brands across platforms.
High-earners are about as likely to have bought something at a store (78%)
in the past 12 months or ordered it online via computer (77%). Despite the
growing popularity of mobile and tablet shopping, research done on a
traditional computer still feeds foot traffic into brick-and-mortar stores, and
led to in-store purchases among 45% of the consumers surveyed. Only 25% of
wealthy shoppers buy online after checking out merchandise and gaining insights
at a store.
Retailers still send out catalogs because
they're effective drivers of sales in other channels: 20% were motivated by a
catalog to make an in-store purchase; 16% of respondents say they bought
something online in the past 12 months after seeing it in a catalog.
