Friday, April 26, 2013

What's Next for Magazines?

"Innovations in Magazine Media 2013 World Report"  is the annual must-read guide to what's new in the field of magazines, analyses of how the industry is doing, and, some looking into the future. 
The book is published by the Innovation International Media Consulting Group for FIPP, the worldwide magazine media association.
The 130-page book offers a wealth of information on how magazines continue to morph into shapes, views and sounds beyond imagination. 
Not only are magazine developers leaving no proverbial page unturned, they're also leaving no sense untouched in their quest for the ultimate experience. 
An introduction to a chapter on magazines' prospects says it all: "While paper is eternal, technologists and visionaries are re-imagining the magazine following the old adage that the best way to envision the future is to prototype it."