The
Atlantic Monthly Group will release some form of paid content product online in
the coming weeks President Justin Smith said at a conference in New York last
week. On a panel of publishers that included News Corp. and MLB, Smith said
that the plan was to explore every kind of business model and monetization
method for digital.
“To
see the ad model is going to win over the pay model is foolish,” he said.
Adding to the chorus of support for paid content online was President and CEO
of MLB Advanced Media Bob Bowman who said, any publication out there should
have a paid content product."
Interestingly, the Atlantic has proven to be among the most successful of magazines to make the transition to digital. It’s digital revenue was up 33% in 2012 and a substantial part of the company’s third year of profitability.
Interestingly, the Atlantic has proven to be among the most successful of magazines to make the transition to digital. It’s digital revenue was up 33% in 2012 and a substantial part of the company’s third year of profitability.
