NAA Releases Profile of American Newspaper Media Industry Revenue 2012: Overall, total revenue for U.S. newspapers declined by 2 percent in 2012 from a year earlier, according to new data compiled by the Newspaper Association of America. In total, the U.S. newspaper media industry took in $38.6 billion in 2012 compared with $39.5 billion in revenue in 2011, according to NAA’s projections.
Deeper data dive finds $5.5 billion in uncounted newspaper industry revenue Years of negative reports on ad revenue losses could leave the newspaper industry muttering, “I demand a recount.” The Newspaper Association of America has just completed such an exercise and found some solid gains that have been overlooked previously in its own measurements.
