Tuesday, April 16, 2013

Lyons Transformed J.Crew Into A Cult Brand

Since Jenna Lyons' coronation as creative head of J.Crew in 2008, the company once known for its preppy Nantucket ancestry has become a force in fashion, with Lyons at the center of its evolution. She has created a high-low look that reflects her own boy-girl style--androgyny with some sequins and a dash of nerdy glasses. Along with annual revenue that has more than tripled to $2.2 billion since 2003, the cult of J.Crew has blossomed like a CMO's fantasy.