No matter how you are (or aren’t) celebrating Earth Day on Monday, it’s
likely that Americans are at least thinking about the health of the environment
and considering ways they can be more responsible. However, new Mintel research
on green consumer habits suggests that they might be motivated to go green to
improve their image, as roughly one in five (19%) survey respondents say they
believe it’s important for others to perceive them as being “green.”
