Global ad spending improved moderately in 2012
with telecommunications, consumer goods and entertainment categories, growing
by mid-to-high single-digit gains.
Nielsen says telecommunications advertising category climbed 7% last year -- and especially in Latin America (up 35.6%) and the Middle East/Africa (13.2% higher).
Nielsen says telecommunications advertising category climbed 7% last year -- and especially in Latin America (up 35.6%) and the Middle East/Africa (13.2% higher).
