Thursday, March 21, 2013

The ZIP Code Collection Debate Continues

http://www.retailonlineintegration.com/article/the-zip-code-collection-debate-retailers-continues/1 
As of last week, two states have now declared that asking for customers’ ZIP codes in-store at the point of sale violates their privacy laws.

Court Ruling on ZIP Codes Challenges Retailers 
The Massachusetts Supreme Judicial Court ruled last week that retailers that record customers’ ZIP codes when they make credit card transactions can be sued under Massachusetts consumer privacy law because they're retaining personal identification information. California's Supreme Court made a similar ruling in 2011.