Tuesday, March 26, 2013

The Art of Making Magazines

If you're reading this, it's a safe bet you read magazines. Technically, you may even be reading one now—though I'm not sure if bookforum.com really qualifies. The ".com" might denote precisely what isn't Bookforum. I'm typing onto a computer screen; you're reading from one. No trees have been killed. Are we in a magazine? I'm asking because I don't honestly know.
For now, let's say we aren't. If a magazine still is what it's been for almost three centuries—an ink-on-paper "storehouse" of writing, published on a regular schedule—then the "media industrial revolution" (to use Tina Brown's awkward phrase) is surely in the process of rendering many of our magazines obsolete. Seen historically, The Art of Making Magazines—a collection of twelve lectures by esteemed editors, proofreaders, designers, and writers delivered over the last decade to graduate students at the Columbia School of Journalism—may have barely made its deadline.