Thursday, March 14, 2013

RDA: Gains in Readers & Advertisers

The Reader’s Digest Association, Inc., the global multi-brand and multi-platform media and direct marketing company, today released CY2012 and first quarter 2013 figures which demonstrated a strong, growing demand for its North American media brands from print and digital readers and advertisers alike.
Advertising revenue across all U.S. digital properties increased 35% over 2011 led by the Reader’s Digest flagship, which grew its digital advertising revenue by 94%.