Publishers who use Press+, the
metered access platform created by Journalism Online and now owned by RR
Donnelley, are raising subscription prices and lowering the number of articles
visitors can view for free before having to pay.
Far
from seeing online readership drop after implementing paywalls (as once
feared), publishers feel confident enough to push the model further for
additional revenues.Among the more than 400 publishers using the Press+ platform, the average price for a monthly subscription has increased from $6.66 in July 2011 to $9.26 today, for 39% growth in less than two years; 5% of that increase came in the last six months, a survey of Press+ customers conducted by the company.
