Monday, March 25, 2013

Magazine Publishers More Optimistic This Spring

There's a little more optimism in the offices of magazine publishers this spring.
Ad pages in GQ's issues from January through April have increased 28.2% from the same period last year, according to the Media Industry Newsletter.
After struggling their way through 2012, many titles are enjoying ad page increases in the early months of 2013, and not just the fashion magazines that typically turn out thick March editions. And ad pages across all monthly magazines from January through April declined, but only by 0.9%, according to the Media Industry Newsletter -- an improvement from the 5.6% decline seemed in the period last year.