Monday, March 11, 2013

How Time Inc. Should Reinvent Itself

http://adage.com/article/media/time-reinvent-independent-publisher/240254/ 
When Time Warner spins off its magazine unit, the world's biggest magazine company will become an anomaly: a publicly traded media company consisting entirely of magazines. Time Inc. titles were once the crown jewels of media, generating nearly a billion in annual operating profit just a decade ago. By 2012 that had fallen to $420 million, a precipitous 25% drop from the year earlier. Despite recent cost cuts, that portfolio -- and its infrastructure -- was built for an era when ad dollars were plentiful.