A Peek into the Print Buyer’s World for 2013:
In December I created and distributed a 20-question survey about the state of print buying today. My goal was to get a sense of how print buyers are facing 2013, whether print volumes were up or down, how large or small their buying staffs were, and the most preferred ways by which they chose new print service providers.
Highlights:
About 62% of these buyers had over 15 years of experience in the field
53% manage $1 million and up in print spend each year
The #1 most popular value-added service a printer can offer is mailing and fulfillment
Nearly 64% buy more offset than digital printing
When sourcing digital print for the first time, most buyers give preference to printers with whom they’re already working
