Retailers of all types — brick-and-mortar,
internet, catalog and multichannel variations of the three — are facing the
same inventory challenges, yet still view their issues from the bias of their
primary channel.
I was reminded of this while attending the recent National Retail Federation (NRF) Convention. Marketers seem to be further along with embracing multichannel or omnichannel planning (we refer to it as "allchannel" at Direct Tech) than the operations side of retailing. Inventory planners, in particular, haven't fully embraced the new customer marketplace.
I was reminded of this while attending the recent National Retail Federation (NRF) Convention. Marketers seem to be further along with embracing multichannel or omnichannel planning (we refer to it as "allchannel" at Direct Tech) than the operations side of retailing. Inventory planners, in particular, haven't fully embraced the new customer marketplace.
