Wednesday, February 27, 2013

Everyday Food Shifts Focus

Everyday Food, a cooking specialty title under the Martha Stewart Living brand, announced it would shift its focus to digital late last year as part of an organizational restructuring that would help save the company up to $35 million. 
Now, four months later, the publication has released the first of what will be five themed supplements to accompany Martha Stewart Living. While the print product--a 36-page, digest-sized folio--has less content that it did as a standalone 10-issue-per-year book, the brand's emphasis has changed, says Sarah Carey, editor-in-chief of Everyday Food.