Augmented Reality Brings New Ad Revenue Opportunities to Magazine Publishers: Free WhatTheyThink webinar, sponsored by Ricoh, discussed Use of Augmented Reality in Print Publications:
Research shows that 70% of mobile searches lead to action within one
hour—and print can be an important vehicle for getting those mobile
searches started. This session discussed how magazine publishers and
marketers can use augmented reality to make print interactive and cause
the initiation of some of those important mobile searches.”
