Kantar Media reports that more than 274
billion Free Standing Insert (FSI) coupons were distributed in 2012 which represents
a 0.8 percent increase in activity versus 2011. FSI pages increased 1.4
percent overall with the Consumer Packaged Goods (CPG) and Franchise sectors
increasing 2.4 percent and 10.2 percent respectively, offsetting an 8.0 percent
decline in the Direct Response sector. FSI coupon support for new
products within the CPG sector increased 23.2 percent versus 2011 while
retailer FSI promotion pages also increased 5.2 percent.
