In business, all years are critical — make a
big mistake and you won’t have the chance to make another one. But in the
media, wave after wave of transformation mean the coming year is particularly
important.
Insurgents are racing over the hills;
margins, along with the advertising sales that drove them, are tumbling; and
people consume media content at a time, place and, often, at a cost of their
choosing. Forget New Year’s resolutions. We’re talking imperatives, a to-do
list that requires eating your Wheaties and then some. So on the last day of
2012, it’s worth looking at a group of leaders who confront very steep hills to
climb in the year that ends in lucky 13.
