Baynote, a leading provider
of personalized customer experience solutions, today revealed the results from
its 3rd Annual
Holiday Online Shopping Survey. The study, conducted in partnership
with the e-tailing group,
surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order
to gain insight into consumer behavior and key buying influencers across
various retail channels, including physical stores, eCommerce websites, social
networks, tablets and mobile devices.
Paper catalogs influenced both in-store and online purchases
more than social media.While 2012 saw the continued rise of social media platforms, their influence on holiday shoppers paled in comparison to the time-tested paper catalog. According to the survey, paper catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases. Paper catalogs influenced 81.9 percent more in-store purchases and 42.9 percent more online purchases than Facebook. Social platforms were most influential to consumers between the ages of 25 and 34, while paper catalogs were most influential among consumers 45 years and older.
