Marketers plan to markedly
increase spending this year and are as bullish as in 2011, according to a study
by BtoB, which presented findings along with marketer reaction during a webcast
Tuesday.
The report, “Outlook 2013:
Marketing Priorities & Plans,” found 49% of respondents planned to spend
more this year, up from 40% in 2012. Only 10% said they planned to cut their
budgets.
