Friday, January 18, 2013

Bloomberg Pursuits Ups Issues, Launches App

http://www.adweek.com/news/press/now-quarterly-bloomberg-pursuits-adds-masthead-launches-ipad-app-146463 
Bloomberg Pursuits, the luxury lifestyle spinoff of Bloomberg Markets, is trying to make more inroads into fashion as it steps up its frequency to four times a year. In addition to launching an iPad app, which will automatically download to subscribers of the Markets app starting with the spring issue, new editor in chief Ted Moncreiff's first, the magazine has added an art director and luxury marketing consultant.