Consumers' expectations for value in their
purchasing decisions remained strong throughout 2012. NCH's August 2012 Consumer Survey found that 79.8% of consumers
regularly shop using CPG coupons, very similar to the 80.6% prior year result,
and well above the 63.6% who reported regularly using coupons in the
pre-recession 2007 study. Digital coupons represent less than 1% of all coupons distributed.
