Tuesday, October 16, 2012

Survey: Printers Remain Optimistic

Survey: Printers Remain Optimistic On Print's Future: A survey finds more than 70% of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but expect volumes will decline.
Opportunities printers feel will provide new or increased revenue:
Direct marketing - 38%
Packaging – 18%
Photo specialty products – 18%
TransPromo – 16%
Book publishing – 12%