Friday, December 14, 2012

Webinar-The Future & Promise Of Print Media

Media Life webinar Dec. 18 at 1 p.m. Eastern.
Newspapers and magazines are not dying, as is so widely believed. Far from it. They are working mightily to reinvent themselves for the digital age, and they could well pull it off. But to do so they must come up with new business models that shift revenue from advertisers to readers. They must also exploit new opportunities, in the case of newspapers by expanding into local marketing services and events. Here to explain the coming revolution in print media is Ken Doctor, a widely followed news industry analyst and the author of the book "Newsonomics: Twelve New Trends That Will Shape the News You Get."  http://www.medialifemagazine.com/webinar/