Old Navy's presence during VH1's popular Divas
concert on Sunday night will include pricey 30- and 60-second spots during the
cable channel's telecast. At the same time, there's a potentially fun digital
component to point out.
The retailer is
sponsoring a GIF photo booth on the red carpet and backstage
at show, which will take place at Los Angeles' Shrine
Auditorium. In a nutshell, the technology takes photos and creates
limited-motion GIFs of those in the booth.
