Modest Ad Growth Predicted for 2013

http://www.mediapost.com/publications/article/188262/zo-groupm-predict-ad-spend-hits-574b-by-2015.html#axzz2E0asMOC2

Top forecasters said Monday they expect modest ad-spending growth over the next few years. Predictions were offered by ZenithOptimedia, GroupM and Magna Global at the UBS Global Media & Communications Conference in New York Monday. (See separate story on Magna forecast).
Global ad spending will pick up a little steam in the future, according to Publicis Groupe’s ZenithOptimedia. Spending will climb from 4.1% growth in 2013 for a total of $518 billion to 5.6% growth in 2015, reaching $574 billion.