Wednesday, December 12, 2012

GroupM Revises Ad Forecast to 4.5%

GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. The forecast is almost a full percentage point lower than the 5.3 percent spending hike GroupM predicted in June.