Thursday, December 27, 2012

2012: Challenge for Magazines

2009 was miserable. 2010 wasn’t much better. 2011 was a little bit worse. And 2012 looks to be, in a word, crappy.
Magazines can’t seem to catch a break, as the ongoing transition to digital media continues to undermine print advertising, still the main source of revenue for most big publishers. According to the Publisher’s Information Bureau, total ad pages fell 8.6% in the first nine months of 2012, compared to the same period last year.