OPA Study: Marketers Prefer Publishers

http://www.foliomag.com/2012/opa-study-marketers-prefer-publishers-facebook

Even though social networks like Facebook are becoming increasingly popular, marketers still prefer content publishers to all other media for online advertising, a new study from the Online Publishers Association (OPA) shows.
The OPA collaborated with industry research firm Advertiser Perceptions to conduct the study, which surveyed 251 marketers and advertising agencies online Aug. 7-15. Participants were required to be involved in video and display advertisement decision-making, have a $1 million minimum digital ad spend over the past 12 months and be involved in brand-focused advertising.