More Cookies from Publishers

http://www.adweek.com/news/technology/publishers-drop-twice-many-cookies-e-commerce-sites-145170#1

In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of cookies has everything to do with monetization.

In a recent study, online privacy firm Truste found that publishers’ homepages average more than twice as many persistent third-party cookies as those of e-commerce sites.  Such third party cookies often allow these pubishers to know things about their visitors, such as whether they might in the market for a new smartphone based on their recent Web activity.