Martha Stewart Living Omnimedia Scaling Way Back on Print:
Just ahead of its third-quarter earnings call, Martha Stewart Living Omnimedia today is announcing it is scaling back its print operation by cutting 1.1 million-circulation Everyday Food from a standalone 10x frequency to a 5x supplement to flagship magazine Martha Stewart Living. In the meantime, the 760,000-circulation Whole Living, also on a 10x frequency, has been put on the block—the company says it's already in discussions on a possible sale—and if a buyer doesn't materialize then the brand's content will be folded into Martha Stewart Living. The pullback on print will come with a staff reduction, which The New York Times reports to be about 70 people, and MSLO says the new cost efficiencies of the moves could realize up to $35 million in annualized savings.
