Friday, November 9, 2012

Global Ad Budgets Up 2.7%

Although the global advertising business has been primarily "cautious" in the current economy, it is not universal when it comes to all major advertising categories.
Nielsen Global AdView Pulse says for the first half of 2012, telecommunications lifted spending by 7.9% -- the biggest category gain -- with the largest pushes in Latin America, up 32.5%, and the Middle East & Africa, 28.3% higher.