Monday, November 19, 2012

21% BPA Memebrs' Circ is Digital

Digital copies now make up 21.4% of total circulation for BPA-audited publications, according to a recent analysis of audience data for the six-month period ended June 30, 2012.
A total of 532 BPA print titles reported digital circulation for the June 2012 cycle, a 6.4% increase compared to the December 2011 period, and continuing an upward trend as more print publishers move subscribers over to the digital side. As of this analysis, nearly one third (32.4%) of all magazine titles (b-to-b and consumer) are reporting digital circulation on their BPA statements and reports.