Friday, October 5, 2012

Wired Tries "Advertorial"

Condé Nast’s Wired, Reddit Team Up for Multi-Platform Ad Campaign:
Wired is getting creative with its advertisers, and having readers go along for the experience. In a new campaign designed by the magazine and client, user generated content is leveraged to provide a collaborative, multi-platform advertorial (below) that appears in the publication’s October issue.