http://www.adweek.com/news/advertising-branding/after-newsweek-us-news-offers-different-model-144731
While the
pundits ponder the future of a
digital-only Newsweek [1], U.S. News & World Report
offers a different lesson for magazine publishing.
U.S. News went all-digital two
years ago [2] as part of a years-long process of deemphasizing print
in favor of online rankings at USNews.com [3] of colleges, hospitals and
other institutions.
The experiment
paid off this year: U.S. News has gone from unsustainable weekly to a
profitable business with 15.1 million monthly unique visitors, executives there
said.
