Retailers as Ad Networks

http://www.adweek.com/news/technology/retailers-ad-networks-144850

Amazon built all sorts of buzz and intrigue during Advertising Week [1] this month by touting its third-party ad platform. But what the e-commerce giant is doing isn’t actually all that new.
Brands repackaging their own audiences for display ads “is very much an emerging space,” said Jay Habegger, co-founder and CEO of ad network OwnerIQ, a retargeting firm that is in talks to work with the majority of the top 25 retailers.