Nielsen Advice on "Mass Affluents"

http://www.mediapost.com/publications/article/185341/marketers-should-micro-target-mass-affluents.html

U.S. marketers take note: You may know about those "1%" of U.S. consumers -- now consider the 11%. Nielsen says "mass affluents," a new segment of wealthy Americans -- those with income producing assets between $250,000 and $1 million -- represent 11% of the country, 13 million U.S. households. Nielsen says the new group fits in between the super rich (the 1%, perhaps) and the mass-market. Nielsen says marketers need to work harder to micro-target new products and services -- especially when it comes to financial companies -- with more segmented messages.