Thursday, October 25, 2012

Meredith Reports Ad Revenues Up 12%

Meredith Corp. says advertising revenue climbed by double digits in its first fiscal quarter 2013, with big gains coming from its TV properties.
Total company advertising revenues climbed 12% to $207 million, with local media (its TV-related businesses) up 26% to $87.2 million. It had 7% advertising gains from its national media group (its print and magazine-based brands) to $132.6 million.
Overall magazine businesses grew 3% to $267 million. While magazines did see rising advertising revenue, it was the result of acquisitions. Without those new revenues, total advertising revenues declined 9%.