Ad Engagement Up on Digital Magazines

http://www.mediapost.com/publications/article/185401/mobile-rising-newspapers-magazine-readership-ad.html

More tablet owners are reading newspapers and magazines on their devices, according to the latest data from comScore’s TabLens research service, which is based on a three-month rolling sample of 6,000 tablet owners; these findings, along with new data from GfK MRI, hold out the promise of growing advertising and circulation revenues from this burgeoning new channel.
Overall, 11.5% of tablet owners -- a definition that includes iPad, Android tablets, Kindle Fire, and Nook -- said they read newspapers on their tablets “almost every day” or “at least once a week.” Some 14.6% said they read newspapers on their tablets one to three times a month, and 37.1% said they read newspapers on their tablets once a month.