"Glamour's" New Campaign Targets Millennials

http://www.nytimes.com/2012/09/10/business/media/glamour-magazine-campaign-tries-to-reach-millennials.html?pagewanted=print

The new campaign, now under way, celebrates the Glamour readership not as Glamour Girls but as “Generation Glamour,” referring to the so-called millennials, or Generation Y, roughly defined as Americans born in or after 1980. The campaign, with a budget estimated at $250,000, comes six months after Glamour’s editor in chief, Cynthia Leive, known as Cindi, introduced a makeover of its editorial look and content, which was meant to increase the appeal of the magazine to its primary audience of women ages 18 to 34.