Tuesday, September 25, 2012

Direct Mail Key to USPS Viability

"Advertising mail is a critically important part of the economic engine that funds USPS services," USPS spokeswoman Darlene S. Casey said in an email. "The postage paid on letters, checks and bills (First Class Mail) is no longer enough by itself to fund the universal mail service Americans enjoy today."
The 83.5 billion coupons, catalogues and credit card offers that advertisers sent through standard mail brought in $17 billion in revenues for the Postal Service in 2010.