Tuesday, September 18, 2012

Am Exp "Departures" 2013 Rate Base Rises

http://www.minonline.com/news/Departures-2013-Rate-Base-Rises-to-900000_21154.html
Departures, the 23-year-old American Express Publishing Corp. magazine going to the company's ultra-affluent Centurian and Platinum Card members, will have a 900,000 rate base in 2013. That is +2.9% from the current 875,000 and +7.1% from the 840,000 guarantee that was in place when Steve DeLuca became publisher in June 2010.
Also healthy are Departures' advertising pages, with 2012's +3.3% differential (through July/August) atop year-end 2011's +45%. That earned DeLuca min's 2012 Sales Team Leader of the Year honors in June.