The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey. Spot radio advertising saw an increase purchase by advertisers of 16%, up 80% over last quarter. STRATA conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth.
Wednesday, August 8, 2012
STRATA Survey-Ad Industry Strengthens
http://www.allaccess.com/net-news/archive/story/108966/strata-survey-ad-industry-strengthens-despite-weak
The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey. Spot radio advertising saw an increase purchase by advertisers of 16%, up 80% over last quarter. STRATA conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth.
The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey. Spot radio advertising saw an increase purchase by advertisers of 16%, up 80% over last quarter. STRATA conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth.
