Meredith Corp. has made a big bet on digital,
and now it’s hired an industry vet to take advantage of it. Carolyn Bekkedahl
was named senior vp of digital sales, a new position for Allrecipes.com, the
giant food site that Meredith
bought from Reader’s Digest Association [1]
earlier in the year; and the rest of the Meredith Women’s Network.
